Mirror Mirror in the Portal
Today, an organization’s Web site often serves as its public face. Creating a site is one thing; maintaining a compelling look and up-to-date content is quite another. We gave this client's online image a stylish makeover in honor of the company's 25 anniversary and the launch of an important new product line – Diamond V Series printing press.
We selected a clean, crisp design and a Web-friendly text font to ensure easy readability. The design, color scheme and graphic treatments are all consistent with the new product other marketing materials to help integrate communications and reinforce the brand identity. And there is a dash of Flash to engage the user. The content is updated regularly because dynamic sites provide a far richer experience for users than static sites and have been shown to increase customer retention.
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