Getting The Doctors On Board
This new technology treats back pain in a non-surgical way.
Our assignment was to introduce it to an audience of skeptical family practice physicians and orthopedic surgeons in this clinics service area.
We orchestrated a series of open houses, a personal letter campaign, and frequent use of the referral post card pictured here. We built instant credibility by obtaining and featuring endorsements from a prominent local physician on each communication.
The result? The original DRX 9000 was completely full in six months, and the clinic now owns three machines.
