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If your company is like most, advertising is a struggle. What to say. What to show. Make it different. But "make it sort of like the competitors' advertising." Your engineers say put in more product specs. The sales staff wants a testimonial. The boss insists on a shot of the factory.
Truly effective advertising must cut through the clutter, stop your prospect, promise a benefit and get them to take positive action. Not only that, it must appear in the media most appropriate for your product or service, with a frequency that produces the intended results.
We develop strategic corporate awareness, image and direct sale campaigns that support and enhance your overall marketing objectives.
Our advertising services include:
- Domestic and International Media Research
- Circulation and Audience Analysis
- Contract Negotiation and Placement
We have extensive experience in the development, placement and execution of advertising campaigns in:
- Business-to-Business Journals
- Local, Regional and National Consumer Magazines
- Special Interest Magazines
- Outdoor and Transit
- Local, Regional and National Newspapers
- Interactive Media
- Network and Local Television and Radio
- Regional and National Trade Publications
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