Accounting of an Accountant's Web Success

One might not think an accounting firm's web site would be a high traffic destination, except, in DataCraft's case, it's one for the numbers.

The Illinois firm that “fuses accounting and technology,” experienced dramatic growth in the traffic its web site generated as it talked up business software while presenting a provocative video blog. Our calculated approach called for a new design, new content and simplified navigation that put the progressive firm on the road to numerical ecstacy - a 4X bump in page views alone!

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