Case Study: Trade Shows

Toyo Ink is a world-class provider of high-quality, value-added commercial printing inks, graphic arts supplies, and a host of other cutting edge applications. Although a household name around the world, the company had a low profile in the USA.

We developed a trade show strategy to re-introduce the brand to the North American marketplace at Graph Expo in Chicago's McCormick Place. The Toyo exhibit was packed with qualified prospects eager to learn about gaining a competitive edge with Toyo products. This single show debut produced 648 qualified leads, which converted into strong double-digit sales growth.

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Well executed show concept and impactful graphic design.

Developed trade press materials which generated positive coverage.

Designed product sell sheets and collateral,
highlighting each product offering.

Packed the booth with prospects, generated 648 leads
that converted to double digit sales growth.

View more samples of Trade Show and Exhibitions below.