Toyo Ink is a world-class provider of high-quality, value-added commercial printing inks, graphic arts supplies, and a host of other cutting edge applications. Although a household name around the world, the company had a low profile in the USA.
We developed a trade show strategy to re-introduce the brand to the North American marketplace at Graph Expo in Chicago's McCormick Place. The Toyo exhibit was packed with qualified prospects eager to learn about gaining a competitive edge with Toyo products. This single show debut produced 648 qualified leads, which converted into strong double-digit sales growth.
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Well executed show concept and impactful graphic design.
Developed trade press materials which generated positive coverage.
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Designed product sell sheets and collateral, |
Packed the booth with prospects, generated 648 leads |
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View more samples of Trade Show and Exhibitions below.