MLP U.S.A., Inc. has enjoyed a strong editorial presence over the years in the trade journals that serve the printing industry for many years, thanks to an aggressive PR program we developed and maintain for the Baltimore-based printing press manufacturer.
Our recent analysis, however shows a success level that surprised even us. Typically generating hundreds of articles each year in print magazines serving their market, our program for them achieved a 2 to 1 incidence of publication among online portals over the printed counterparts.
And, for a very modest program cost, we helped this client generate $1.0 to $1.2 million in ad equivalency PR value from their public relations on a yearly basis.
Well written, prominently placed articles yield strong exposure
Thousands of PR items published online and in print magazines
Consistent, aggressive PR campaign has yielded $1 mm + in PR value each year