http://www.blair-inc.com/blog/index.cfm News, tips and trends to make your marketing efforts more effective. en-us Sat, 31 Jul 2010 18:46:30 -0400 Wed, 24 Feb 2010 18:14:00 -0400 BlogCFC http://blogs.law.harvard.edu/tech/rss rbondick@blair-inc.com rbondick@blair-inc.com rbondick@blair-inc.com http://www.blair-inc.com/blog/index.cfm no http://www.blair-inc.com/blog/index.cfm/2010/2/24/Understanding-Buying-Psychology-Key-to-Effective-Sales-and-Marketing It all seems so simple. Bait the hook with a tasty ad, cast your line into a stream of eager buyers, and reel in the sales. What could be easier? So you try it and guess what... you don't land a single sale, not even a nibble.Well somebody's to bl... [More] Marketing Wed, 24 Feb 2010 18:14:00 -0400 http://www.blair-inc.com/blog/index.cfm/2010/2/24/Understanding-Buying-Psychology-Key-to-Effective-Sales-and-Marketing Scott Clark http://www.blair-inc.com/blog/index.cfm/2009/11/11/Dont-Tell-Me-SHOW-Me There is good news and better news. More decision-makers and qualified prospects are attending trade shows, and fewer attendees are at shows just looking to have a good time. Sales is a numbers game. You can only call, email and keep appointment... [More] Work Wed, 11 Nov 2009 14:19:00 -0400 http://www.blair-inc.com/blog/index.cfm/2009/11/11/Dont-Tell-Me-SHOW-Me Craig Schmidt http://www.blair-inc.com/blog/index.cfm/2009/10/28/30-Year-Blink Rather than breaking out the noisemakers, or tipping the almost empty Kahlua bottle (maybe it's Geritol) in search of lost youth, we (actually, I) decided to remain more low key when it came to observing our 30th year of business. Perhaps it had t... [More] News Wed, 28 Oct 2009 13:02:00 -0400 http://www.blair-inc.com/blog/index.cfm/2009/10/28/30-Year-Blink Brian Blair http://www.blair-inc.com/blog/index.cfm/2009/7/27/Whats-a-hot-dog-got-to-do-with-the-economy While cleaning out a drawer last week in a credenza full of article clippings, pamphlets and various advertising "stuff," I came across the following little story. I believe it has even more meaning today than in the early 1970's when I originally s... [More] Opinion Mon, 27 Jul 2009 19:26:00 -0400 http://www.blair-inc.com/blog/index.cfm/2009/7/27/Whats-a-hot-dog-got-to-do-with-the-economy Brian Blair http://www.blair-inc.com/blog/index.cfm/2009/4/1/Blair-Inc-Web-site-Announced As part of our commitment to keeping our work easily accessible, we have created a more navigable website with additional resources, better tools and a new visual design. [More] Technology Wed, 01 Apr 2009 14:30:00 -0400 http://www.blair-inc.com/blog/index.cfm/2009/4/1/Blair-Inc-Web-site-Announced Ross Bondick http://www.blair-inc.com/blog/index.cfm/2009/4/1/15-Design-Truths Regardless of if its printed materials or a website design, these truths are valid. [More] Design Wed, 01 Apr 2009 14:30:00 -0400 http://www.blair-inc.com/blog/index.cfm/2009/4/1/15-Design-Truths Scott Clark http://www.blair-inc.com/blog/index.cfm/2009/4/1/8-Tips-For-Responsible-Direct-Email-Marketing <b>The Right Way to Use Email for Marketing</b> There is only one 'right' way: use it with a list of prospects who have contacted opted-in and our responsive to messages like yours. Here's why…... [More] Marketing Wed, 01 Apr 2009 14:30:00 -0400 http://www.blair-inc.com/blog/index.cfm/2009/4/1/8-Tips-For-Responsible-Direct-Email-Marketing Scott Clark http://www.blair-inc.com/blog/index.cfm/2009/4/1/The-Art-of-Inquiry-Follow-Up When you receive an inquiry, popular thought would suggest that the more rapidly you respond and the more information you send to that hot prospect the greater your chance of landing the business. [More] Marketing Wed, 01 Apr 2009 14:30:00 -0400 http://www.blair-inc.com/blog/index.cfm/2009/4/1/The-Art-of-Inquiry-Follow-Up Scott Clark http://www.blair-inc.com/blog/index.cfm/2009/4/1/Advance-Planning-Key-to-Trade-Show-Success But doing shows right takes a major commitment of financial and human assets. Planning ahead and budgeting accordingly are the keys to maximizing results and getting the most from your trade show investment. So before you pack up the booth and hit th... [More] Marketing Wed, 01 Apr 2009 14:30:00 -0400 http://www.blair-inc.com/blog/index.cfm/2009/4/1/Advance-Planning-Key-to-Trade-Show-Success Scott Clark http://www.blair-inc.com/blog/index.cfm/2009/4/1/Five-Ways-to-Keep-Key-Customers 1. Continually ask your customers how they feel about your current level of service and/or the quality of your products. 2. Ask customers if they think your firm's level of service has been improving, deteriorating, or has remained steady in the p... Marketing Wed, 01 Apr 2009 14:30:00 -0400 http://www.blair-inc.com/blog/index.cfm/2009/4/1/Five-Ways-to-Keep-Key-Customers Scott Clark http://www.blair-inc.com/blog/index.cfm/2009/4/1/10-Tips-For-Better-Press-Releases Follow these guidelines for more effective press releases. [More] Marketing Wed, 01 Apr 2009 14:30:00 -0400 http://www.blair-inc.com/blog/index.cfm/2009/4/1/10-Tips-For-Better-Press-Releases Scott Clark http://www.blair-inc.com/blog/index.cfm/2009/4/1/9-Ways-To-Encourage-Web-Site-Visitors-To-Give-You-Their-Email-Address Want to start an effective email campaign? You'll need to build a list of captive recipients. Here's how... [More] Marketing Wed, 01 Apr 2009 14:30:00 -0400 http://www.blair-inc.com/blog/index.cfm/2009/4/1/9-Ways-To-Encourage-Web-Site-Visitors-To-Give-You-Their-Email-Address Scott Clark http://www.blair-inc.com/blog/index.cfm/2009/4/1/How-Reader-Friendly-Is-Your-Company-Web-Site Here are 10 guidelines to increasing your website's level of communication... [More] Marketing Wed, 01 Apr 2009 14:30:00 -0400 http://www.blair-inc.com/blog/index.cfm/2009/4/1/How-Reader-Friendly-Is-Your-Company-Web-Site Scott Clark http://www.blair-inc.com/blog/index.cfm/2009/4/1/Three-Popular-Internet-Shipping-Models Don't let your online profit get eaten by shipping costs. Here's a quick look at three shipping scenarios to help you decide which is best for your online venture. [More] Marketing Wed, 01 Apr 2009 14:30:00 -0400 http://www.blair-inc.com/blog/index.cfm/2009/4/1/Three-Popular-Internet-Shipping-Models Scott Clark