15 Design Truths

Regardless of if its printed materials or a website design, these truths are valid.


Five Ways to Keep Key Customers

1. Continually ask your customers how they feel about your current level of service and/or the quality of your products.

2. Ask customers if they think your firm's level of service has been improving, deteriorating, or has remained steady in the past six months.

3. Calculate what a loyal customer is worth to your organization over the course of three years. To do this, find the purchasing records for several current repeat customers determine the amount they have purchased, and how much net profit per year these purchases generated.

4. Find out what it would take for current repeat customers to defect to a competitor. They may be satisfied with your company today, but what issues would cause them to reconsider their business relationship with you?

5. Track how many customers you've lost in the past several years, and how many you've added. Calculate the cost of adding each new client, as well as the cost of losing a client.

Three Popular Internet Shipping Models

Don't let your online profit get eaten by shipping costs. Here's a quick look at three shipping scenarios to help you decide which is best for your online venture.


Announcing Our Newly Redesigned Website

As part of our commitment to keeping our work easily accessible, we have created a more navigable website with additional resources, better tools and a new visual design.


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