It all seems so simple. Bait the hook with a tasty ad, cast your line into a stream of eager buyers, and reel in the sales. What could be easier?
So you try it and guess what... you don't land a single sale, not even a nibble.
Well somebody's to blame. Must be where you placed your ad... "guess nobody reads that rag." Or maybe it was the ad... "time to get a new ad guy."
You've got to blame somebody, right? Actually, no.
But doing shows right takes a major commitment of financial and human assets. Planning ahead and budgeting accordingly are the keys to maximizing results and getting the most from your trade show investment. So before you pack up the booth and hit the show trail go over this brief checklist. We've designed it to help you think through the entire process before you begin.
When you receive an inquiry, popular thought would suggest that the more rapidly you respond and the more information you send to that hot prospect the greater your chance of landing the business.
The Right Way to Use Email for Marketing
There is only one 'right' way: use it with a list of prospects who have contacted opted-in and our responsive to messages like yours. Here's why ...
© 2010 Blair Inc. All Rights Reserved.
