Understanding Buying Psychology Key to Effective Sales and Marketing

It all seems so simple. Bait the hook with a tasty ad, cast your line into a stream of eager buyers, and reel in the sales. What could be easier? So you try it and guess what... you don't land a single sale, not even a nibble.

Well somebody's to blame. Must be where you placed your ad... "guess nobody reads that rag." Or maybe it was the ad... "time to get a new ad guy." You've got to blame somebody, right? Actually, no.


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